Almacantar launches 54 super-prime apartments overlooking Hyde Park
Almacantar has officially launched sales at its Rafael Viñoly-designed super-prime residential scheme overlooking Hyde Park, pitching the 18-storey tower at Marble Arch as “a striking new gateway to London’s finest districts”.
Millier is designing interiors for all 54 private apartments, as well as specifications across the residential entrance lobby, communal areas, business suite, cinema and spa facilities.
The new sales suite is also designed Millier, which aims to bring home the impact of the Hyde Park vistas as well as showing off the luxurious palette interior finishes. A massive curved high definition video wall – trumpeted as one of the biggest in the country – replicates the views from the apartments, while a bespoke soundtrack has been created to evoke that Royal Park feeling.