Regent’s Crescent Marketing Suite
Full interior architecture and design services, including layout development, detailing, construction monitoring, FF&E and dressing.
The marketing suite brief required careful adaptation of an on-site apartment for advance use as a sales suite and showpiece for the development. Integrating feature lighting and technology for the display of models and visuals, the principal reception space is converted to a sumptuous and inviting area for presentations. The suite allows for a tour of the architectural features, details, specifications and materiality of the residences, capturing the buyers’ imagination.
The contemporary interior dressing is intended both to complement and highlight the heritage features, emphasising the spatial volumes, details and proportions of the architecture. Opulent textiles and rich colours were incorporated to mimic the depth in the artwork and oil paintings of the Regency era. Hand carved magnolia panels were designed to reflect the private gardens accessible by the residents, bringing the outdoor elements into the home. Bespoke finishes trays were detailed and produced to complement the sales literature. These showcase the elegant materiality of the apartment finishes across the development to prospective purchasers.